Email Campaigns Lead

Publish Date: Posted 2 weeks ago

Are you a creative communicator with a passion for digital marketing? As Email Campaigns Lead, you will play a key role in enhancing student engagement at Manchester Students’ Union by delivering high-impact email campaigns that inform and inspire.

As Email Campaigns Lead, you will be responsible for planning, writing, and executing email marketing campaigns that enhance communication with students and stakeholders. Working closely with the Social Media & Communications Manager, you’ll use tools like Mailchimp and Google Analytics to optimise engagement, increase email open and click-through rates, and support the broader communications strategy at UMSU.

This role is perfect for someone with strong copywriting skills, digital marketing experience, and a keen eye for analytics who wants to make a real impact on student communications.

Key responsibilities

• Develop and execute engaging email campaigns to inform and connect students with SU activities and services.
• Maintain and optimise a centralised email content calendar to improve campaign coordination.
• Segment audiences based on interests, event participation, and other key data points to personalise communications.
• Analyse campaign performance using Mailchimp and Google Analytics, identifying insights to enhance future campaigns.
• Work collaboratively with internal teams to ensure messaging aligns with UMSU’s brand and strategic goals.
• Contribute to increasing email open rates (target: +5% YoY) and click rates (target: +2% YoY).

What we’re looking for

• We welcome applicants from all educational backgrounds, but we’re particularly interested in individuals with:
• Experience with email marketing tools and campaign management.
• Excellent copywriting skills, including crafting subject lines and calls to action.
• Strong data analysis skills—the ability to interpret and act on campaign metrics.
• High attention to detail, ensuring email content is proofread and properly formatted.
• A problem-solving mindset, identifying areas for improvement and suggesting solutions.
• An ability to work independently, take initiative, and contribute ideas.

Why join us?

• Be part of a vibrant and inclusive team making a real impact on student life.
• Gain valuable marketing and communications experience in a dynamic environment.
• Benefit from flexible working hours that fit around your studies.

If you’re excited about creating engaging email campaigns and want to develop your digital marketing skills, apply now to become our Email Campaigns Lead!

You must submit an application form to apply. We don’t accept CVs!

Details 

Company: University of Manchester Students' Union

Location: On Campus

Contract:  Part Time

Wage: £12.60 per hour + holiday pay

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